I plan content strategies and write everything that brings them to life, from search pages to ad copy, social, and scripts.
Content strategist with hands on expertise across content planning, SEO and AEO writing, ad copy, social content, and script writing. This portfolio brings together the strategy, the process, and the work behind it.
Six areas of content and search expertise. Here is why each one matters and how I make it work harder than it does for most.
Good content starts with a plan, not a keyword list. I audit what you have, map it to search intent and buyer stages, and build a strategy that gives every piece a job to do.
Search is shifting from ten blue links to AI answers. I create content structured to be understood and quoted by AI Overviews and answer engines, so you stay visible as search changes.
Rankings are earned with content that matches intent and reads well. I write on page and location content built around real queries, so you show up where your customers are already searching.
Most ad budget is wasted on copy that says nothing. I write ad copy that is clear, specific, and built to convert, so every click has a reason to become a customer.
Social is where brands are discovered and remembered. I plan and write social content that carries your voice and gives people a reason to stop, read, and follow.
Video and audio only work when the words do. I take scripts from first idea to final draft, shaping raw concepts into scripts that hold attention and land the message.
Experience across technical B2B and local service businesses, so the strategy and the language fit the market.
The process behind every project I take on, and the thinking that shapes it at each stage.
Every project starts by understanding the business, the audience, and what the content needs to achieve.
A close look at the search landscape and the existing content, so the plan is built on evidence rather than guesswork.
A clear content plan with priorities, structure, and search intent mapped out before a word is written.
Content is written, optimised, and refined against real goals, then measured so it keeps getting better.
My experience, skills, and the work behind them, all in one document.