SEO Content Strategist
Hi, I'm Selva 👋

I plan content strategies and write everything that brings them to life, from search pages to ad copy, social, and scripts.

Content strategist with hands on expertise across content planning, SEO and AEO writing, ad copy, social content, and script writing. This portfolio brings together the strategy, the process, and the work behind it.

Portrait of Selva
5+
Years experience
100+
Projects delivered
SEO · Content · Social Media
Core focus
Content WritingContent StrategySEORegional SEOAEO / GEOContent PlanningAuditScript Writing Content WritingContent StrategySEORegional SEOAEO / GEOContent PlanningAuditScript Writing
How I help

What I do for
businesses

Six areas of content and search expertise. Here is why each one matters and how I make it work harder than it does for most.

01
Content Strategy and Audit

Good content starts with a plan, not a keyword list. I audit what you have, map it to search intent and buyer stages, and build a strategy that gives every piece a job to do.

Content auditContent plansSearch intent
02
AEO and GEO Optimised Content

Search is shifting from ten blue links to AI answers. I create content structured to be understood and quoted by AI Overviews and answer engines, so you stay visible as search changes.

AI OverviewsAnswer enginesStructured content
03
SEO and Regional SEO Content

Rankings are earned with content that matches intent and reads well. I write on page and location content built around real queries, so you show up where your customers are already searching.

On page SEOLocal SEOKeyword mapping
04
Ad Copies

Most ad budget is wasted on copy that says nothing. I write ad copy that is clear, specific, and built to convert, so every click has a reason to become a customer.

Search adsSocial adsLanding copy
05
Social Media Content

Social is where brands are discovered and remembered. I plan and write social content that carries your voice and gives people a reason to stop, read, and follow.

CaptionsContent calendarsBrand voice
06
Script Writing

Video and audio only work when the words do. I take scripts from first idea to final draft, shaping raw concepts into scripts that hold attention and land the message.

Script ideationVideo scriptsHooks
Industries

Sectors I know

Experience across technical B2B and local service businesses, so the strategy and the language fit the market.

SaaS & IT Construction Manufacturing Healthcare Home Improvement Logistics Financial Services Industrial & Manufacturing Commercial Property Digital Marketing Consumer Services
How I work

How I approach
the work

The process behind every project I take on, and the thinking that shapes it at each stage.

01
Discovery

Every project starts by understanding the business, the audience, and what the content needs to achieve.

02
Research and audit

A close look at the search landscape and the existing content, so the plan is built on evidence rather than guesswork.

03
Strategy and plan

A clear content plan with priorities, structure, and search intent mapped out before a word is written.

04
Create and refine

Content is written, optimised, and refined against real goals, then measured so it keeps getting better.

Selected work

The Work

Real client projects with the strategy, the writing, and the proven results behind them.

View case studies
Published articles

The Blog

40+ published pieces on SEO, PPC, local search, and how AI is reshaping how people find businesses.

Read the articles
Contact

Get in
touch.

Open to full time content and strategy roles. Connect on LinkedIn or send an email, whichever is easiest.

My resume

The full story

My experience, skills, and the work behind them, all in one document.